Earlier this week, ConsumerLab.com, a leading provider of consumer information and independent evaluations of products that affect health and nutrition, released the results of its annual Survey of Vitamin & Supplement Users. This 105-page report provided information not only on what Americans are taking when it comes to vitamins and supplements, but what brands are the best and which retailers are tops in their class for providing a good selection and quality products.National chains like Costco, Target, Walgreens and Trader Joe’s are listed, along with industry leaders such as Vitamin World, Vitamin Shoppe and Nutrilite.Top-rated Supplement Brands:Catalogue/Internet Brand: Puritan’s PrideDirect Selling (MLM) Brand: NutriliteDiscount/Warehouse Brand: Kirkland (Costco)Grocery Store Brand: Trader Darwin (Trader Joe’s)Healthcare Practitioner Brand: Pure EncapsulationsHealth Food Store Brand: Carlson LabsMass Market Brand: BiotiviaPharmacy Brand: WalgreensStore Brand: Vitamin WorldTop-rated Supplement Merchants:Catalogue/Internet: SwansonDirect Sales (MLM): USANAGrocery Store: Trader Joe'sMass Market: TargetOnline Retailer: iHerb.comPharmacy: WalgreensVitamin Store: Vitamin ShoppeWarehouse Store: CostcoThe comprehensive, 105-page ConsumerLab.com 2011 Survey of Vitamin and Supplement Users Report analyzes and compares consumers' satisfaction with popular brands of supplements and supplement merchants. The report also examines the use of 31 specific types of supplements and nutritional products. Results are analyzed by respondent age, gender, and level of supplement use. The report is available for purchase. Custom analyses are also available.
